Coming to you from Budapest, Hungary, this story caught my eye whilst speed-scanning a few feeds in a smoke-choked coffee shop (yeah, they actually still have those over here). According to Microsoft (by way of Pocket-Lint), sales of the Xbox 360 have more than doubled in Europe.
“Xbox 360 is truly the next-generation console of choice among consumers, and today’s numbers are proof that we are delivering on our commitment to achieve critical mass in Europe,” said Microsoft Europe VP Chris Lewis. “The highly competitive ERP, coupled with entertainment content that’s appealing to everyone in the home, makes Xbox 360 the ultimate high-definition entertainment choice, and it’s clear that we’re already seeing this resonate with consumers.”
Microsoft's also claiming the Xbox 360 is officially the number one next-gen console in Europe, with 42 percent of the market in life-to-date revenue. Microsoft cut the price of the 360 last month, dropping the Arcade to £160, the Pro to £200, and the Elite to £260. It looks like the company's hopes that those cuts would drive sales up dramatically have been momentarily realized. Now it's down to whether upcoming exclusives like Ninja Gaiden 2 -- plus a marketing team that's been working overtime to convince the public the 360 version of Grand Theft Auto IV will rate superior to the PS3 version -- can maintain the system's formidable software sales momentum.
Source : http://blogs.pcworld.com
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